- PINNACLE PERFORMANCE -
Sales/Customer Service Training for Tire/Auto Service Industry
!!! ATTENTION TIRE DEALER & AUTO SERVICE BUSINESSES !!!
What’s holding your sales/customer service effort back from producing greater salesand profitability for your tire & auto service business?In today’s challenging tire and auto service market, savvy business owners recognize they need to make every customerinteraction count. Unfortunately, many tire/auto service sales and customer service personnel experience significant challengeswith customer relations and selling skills. Consequently, inferior quality customer experiences hinder customer loyalty andprovoke lost sales opportunities that cost the businesses they represent substantial revenue and profits.About Pinnacle Performance: Produced and hosted by Sale Away LLC. CEO, Steve Ferrante, this exclusive,nationally-acclaimed full-day training seminar is, first and foremost, about being the best! Attendees will learnwhat retail and service industry leaders are doing to achieve market superiority and how to apply world-classsales and customer service best practices and principles in their tire and auto service business. Pinnacle Performance explores common challenges obstructing the performance and potential of typical tire andauto service business management and supporting staff and delivers proven methodology and techniques toimprove customer interactions and produce greater sales results!Designed for High Performance Tire/Auto Service Businesses: The Pinnacle Performance Sales & CustomerService training seminar is designed specifically for retail sales/customer service and the tire/auto service industry. The program is intended and beneficial for every tire store and auto service employee that interacts with customers, from the most experienced store manager to the novice counter salesperson.Presented in a format that is educational, inspirational, and entertaining,attendees will learn:*Leader Lessons: Best practice sales and customer service strategies to gain customer confidence, loyalty and referrals.*How Fit Is Your Customer Service? - Your Customer Service Fitness Evaluation.*The Essential Elements of Extraordinary Service: What customers really want and what to do to win and retain their business.*Sell Value or Pay The Price: Selling Value to discount less and sell more profitably!*Managing for Pinnacle Performance and Greater Results!*Proven telephone communication and face-to-face interaction skills to build rapport/trust and positively engage customers!*Your Pinnacle Performance Sales Process and steps to a tire sale!*Selling add-on and preventative maintenance services without being “salesy” or pushy!*Effectively handling objections, customer complaints, and more! “First let me say there is not someone holding a gun to my head to write this letter –it is a positive referral for training (which is not typical from me). Training for us is always done with great hesitation because we haveall endured some pretty rotten training and usually doubt it is worth the expense of taking guys out of our stores for an entire day. We know we compromise business because of the light coverage, so the training has to be worththe risk. Steve’s is.Steve’s "Pinnacle Performance" training was refreshing, not only for all the store managers and assistants we sent for the day long sessions, but also for Rick and me. You could call any one of our guys and get a raving reviewof the training –it is extremely effective. We were very very pleased not only with the content, but also Steve’sconnection with our group as a highly accredited trainer who is from an automotive family –the perfect combination for stores like ours. Steve's automotive background and"car guy" standing really helped the interaction because hehas a real world appreciation of what our guys go through on a daily basis. Steve has our enthusiasticrecommendation for training and helping your staff understand the way you want to go to market.”Sean FurrierA regular contributing “subject matter expert” author for Tire Review Magazine sales and customer service content, Steve was featured in the January 2010 issue cover story“Deliver World-Beating Customer Service” and is currentlytirereview.comClick-on the cover to open article** Private, Specially Arranged Sessions For Your Tire/Auto Service Business **
For multiple location tire/auto service businesses with staffs of 15 and more, we recommend the personalized attention ofprivate (at your facility) training seminars. With this arrangement, we would follow a 2-4 day format (same trainingseminar each day) allowing you to maintain store coverage by sending 1/2, 1/3 or 1/4 of your designated staff to each session.Typical Format:Your Pinnacle Performance seminar begins promptly at 8:30AM and ends at 4:30PM. Doors will open
and continental breakfast will be available beginning at 8:00AM. Mid-morning and mid-afternoon 15 minute
breaks will be taken. 30-45 minutes will be allocated for lunch at the client's discretion.
For questions, investment information and to reserve Pinnacle Performance training seminars for your
tire/auto service business, contact Steve Ferrante directly at 603-870-9540 or steve@saleawayllc.com
Tire & Auto Service Industry 2011 Convention Schedule
Steve is a featured speaker speaker and/or seminar presenter at these premier industry events:
Goodyear Dealer Conference
January 27-30, 2011
Mid-America Tire Dealers Assoc. Convention
February 25-27, 2011
New England Tire & Service Association Annual Trade Show & Convention
April 15-16, 2011
SEMA Show 2011
November 1-4, 2011
Steve's Pinnacle Performance Happy Customer Group
features a growing number of The Best, Most Reputable
Independent Tire Dealers in the USA!
The Results Are In! Pinnacle Performance is the Best Reviewed Sales/Customer Service
Training Program in the Tire & Auto Service Industry! Since January 2010, Steve Ferrante has conducted the Pinnacle Performance Sales / Customer Service training seminar for over2000 tire and auto service professionals throughout the U.S. Attending personnel ranged from new recruits with under 6 monthsindustry knowledge to seasoned veterans with well over 20 years experience. All attendees completed a post-seminar evaluationthat rated the program on overall content, instructor and presentation. Without exception, over 90% of participantsenthusiastically rated the program a perfect 10 out of 10! Less than 5% of participants rated the program under a 9!Here's just a few samples from the BIG pile of rave reviews:More Enthusiast Reviews In The Program Brochure...That's Great but what about after the initial training seminar, then what? How are we goingto sustain the gains from the program? No worries... Steve Ferrante offers multiple follow-upphases to ultimately institutionalize the Pinnacle Performance sales / customer service modelin your tire/auto service company. Managing Director of Retail Operations at Dunn Tire, Patrick Logue.For complete details on the total sales / customer service solution for your tire/auto servicecompany, please contact Sale Away CEO, Steve Ferrante, directly at 866-721-6086 Ext 701 orThere's Nothing Down Here
Phone Toll Free:
866-721-6086
When YOU Get Serious...
YOU Get Results!
Take Your Company BEYOND The Horizon...
THE HIGH-PERFORMANCE
TIRE & AUTO SERVICE BUSINESS
SALES & CUSTOMER SERVICE TRAINING PROGRAM
"A 10! Best training program I have attended to date. Excellent seminar with great customer relation issues that will really help us get better results with customers!"
- Chris Corbett
"A 10! Time very well spent! Expected a long boring seminar that I have been to before but this one turned out Great! Outstanding speaker!"
- Jeff Sermersheim, Ken Towey's Tire & Auto Care
"A 10! A truly great seminar! Steve was great! I have fallen asleep before at training but this kept me engaged the whole time."
- Travis Holt
"10! The program was great! Not boring at all and I got a lot of useful information out of it"
- Rick Lindell, Tireman Auto Service Centers
"A 10! Very inventive, entertaining, insightful and useful. Covered legitimate solutions to various customer concerns"
- Rodney Beattie, Black's Tire & Auto Service
"A 10! Very Informative with new avenues of thinking and operating daily. Very
professional, uplifting"
- Fred Jones, Black's Tire & Auto Service
"10! I came into this thinking it was just another sales training. I actually enjoyed the class way beyond those expectations. I got a lot of useful information and great ideas"
- Daniel LeVan, Ken Towey's Tire & Auto Care
"A 10! This is probably the only seminar I will ever attend that I wish was longer! Tremendous!"
- Jim Moore, Black's Tire & Auto Service
"10! With all the Dale Carnegie classes I have been to, I feel I've actually learned more important
and useful info in a much shorter time"
- Richard Tarrie, Ken Towey's Tire & Auto Care
" Wonderful. The best training that I have had for sales. Hit every point and anticipated many questions during the presentation"
- Tony Sutton, Ken Towey's Tire & Auto Care
"A 10! I have been through some of the best training programs with my former employer of
20 years. This was BY FAR the best I have ever
sat through!"
- Mike Vonderkamp, TDW
" 10! The content, instructor, and presentation were all great! Really enjoyed the enthusiasm of the seminar"
- Brance Barnard, Becker Tire
"Best I've been to! Energy level is great! Excellent information. 7 hrs wore me out but in a good way"
- Gary Champlin, Champlin Tire Recycling
"Steve is obviously an expert on the content. Presentation was outstanding with high "truthness" of content - I.E. It made sense to me. I'm a believer and feel confident and well-armed "
- Josiah Dermyer, Champlin Tire Recycling
"The only complaint I have is more comfortable chairs. Otherwise a 10. The content was very usable and I can implement immediately. Steve was very engaging and presented information in a way that was relatable and retainable"
- Scott Moritz, C & M Tire
“A 10! I had heard Steve’s presentation was incredible, now I’m so glad I drove the 3 ½ hours to the seminar! Have plenty of tools to carry back and put to good use. Thanks!”
- Brian Nobles, Black's Tire & Auto Service
"Really great! Made me see my faults and how I can correct them. Excellent training for my staff!"
- Paul Rios, Jack Furrier Tire & Auto Care
"WOW!! This was by far the most informative seminar I have ever been to. I can't wait to share the info with my staff!"
- Kyle Bias, Black's Tire & Auto Service
"10! Thank you for today's outstanding presentation. I found Pinnacle Performance inspiring, informative, and very enjoyable.
I hope to get an opportunity to work/learn
with you again sometime.
- JJ, C & R Tire
"10+! Best, most constructive seminar/training I've participated in and that's saying a lot considering my seven years of constant training with my previous employer. Steve was very engaging with a energetic and enthusiastic presentation!
- Corey Foster, Mock Beroth Tire & Automotive
“10! In my past career with John Deere I attended 25-30 management/sales training sessions. After today, I am taking back more useful material than I ever have before. Hands down a great program!”
- John Harris, Mock Beroth Tire & Automotive
“Very well done! I am a technician but
I now feel like I could walk into
any sales situation and succeed!”
- Matt Coleman, C & R Tire
"10! This is a great training seminar. The info
was amazing! I would change nothing and
took everything to heart!"
- Josh Slagle, S & S Tire
"10+! I've been "getting" customer service training for over 25 years. This was a breath of fresh air.
I was not bored... but left wanting more! Wish
I could afford Steve as a personal trainer!"
- Barbara Potts, Ed Whitehead's Tire Country
“10+! Everything was excellent! I have over 12 pages of notes! All very useful. Great Info -
Great Material - Great Speaker!”
- Frank Smith, Community Tire & Auto Repair
“The best seminar we have ever had, the day
flew by. The topics were real, interesting
and very useable for our business!”
- Dennis Goddard, T.O. Haas Tire
"10! The whole thing was great! Of all the
training meetings we've had I will take
the most away from this one!"
- Chance Fessler, T.O. Haas Tire
"10! Alot of great information presented in
an outstanding way! Definitely looking forward
to part 2! Steve's energy is contagious!"
- Jacki Dean, Dunn Tire
“10! Great Presentation! It was not the typical trainer showing slides. Interacted with everyone.
Made meaningful referrals about great managers
and how they got that way.”
- Mike Fountaine, New England Tire Car Care Cntrs
“10! Amazing tools and knowledge of topics!
I''ve been to many customer service and sales
trainings, this was by far the best!”
- Jeremy Fitzsimmons, Dunn Tire
"Steve's training was outstanding! Information
can be used on a day-to-day basis. Interaction with the group was great and made it personal."
- Gregory O. Brink, Dunn Tire
"I've seen Steve 6 times now! Always Outstanding Content! Real Life, Real Time. A perfect 10!"
- Stan Morin, New England Tire Car Care Centers
“This was an excellent program! I feel energized
and ready. I now know what it takes to be
at the top of my profession. I can't wait
to put into practice!”
- Mark Butcher, Conrad's Tire Express
"Been in this business 20 years and have
had lots of sales training. Overall, this is
the best sales training I've had!"
- Frank Spencer, Conrad's Tire Express
"10! Everything was great! Training has completely changed the way I will approach my job and the way I can improve my customer experiences."
- Antonio Castillo, Express Tire
"Awesome! I have 8 pages of useful notes and can't wait to get back to my store and implement new ideas and techniques."
- Steven Gailey, Express Tire
"A 10! I was blown away! Exceeded my expectations by miles. I learned in all
categories covered. Thanks a ton!"
- Jake Plogman, Bob Sumerel Tire & Service
“Exceptional in all aspects! Great content and quite relevant to our business!”
- Troy Cox, Bob Sumerel Tire & Service
