- PINNACLE PERFORMANCE -
!!! ATTENTION TIRE DEALER & AUTO SERVICE BUSINESSES !!!
What’s holding your sales/customer service effort back from producing greater sales
and profitability for your tire/auto service business?
In today’s challenging tire and auto service market, savvy business owners recognize they need to make every customer
interaction count. Unfortunately, many tire/auto service sales and customer service personnel experience significant challenges
with customer relations and selling skills. Consequently, inferior quality customer experiences hinder customer loyalty and
provoke lost sales opportunities that cost the businesses they represent substantial revenue and profits.


About Pinnacle Performance: Produced and hosted by Sale Away LLC. CEO, Steve Ferrante, this exclusive,


highly-acclaimed full-day training seminar is, first and foremost, about being the best! Attendees will learn


what retail and service industry leaders are doing to achieve market superiority and how to apply world-class


sales and customer service best practices and principles in their tire and auto service business.


Pinnacle Performance explores common challenges obstructing the performance and potential of typical tire and


auto service business management and supporting staff and delivers proven methodology and techniques to


improve customer interactions and produce greater sales results!


Designed for High Performance Tire/Auto Service Businesses: The Pinnacle Performance Sales & Customer


Service training seminar is designed specifically for retail sales/customer service and the tire/auto service industry.


The program is intended and beneficial for every tire store and auto service employee that interacts with customers,


from the most experienced store manager to the novice counter salesperson.


Presented in a format that is educational, inspirational, and entertaining,



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Leader Lessons: World-class best practice sales and customer service strategies




to gain customer confidence, loyalty and referrals.



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How Fit Is Your Customer Service? - Evaluating Your Customer Service Fitness.



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The Essential Elements of Extraordinary Service: What customers really want and what to do to win




and retain their business.



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Selling Value methodology to discount less and sell more profitably!



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Creating a Winning Team Culture that drives Pinnacle Performance and Greater Results!



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Proven telephone relations and face-to-face interaction skills to Build Rapport/Trust,




Positively Engage Customers and Win More Business!



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Your Pinnacle Performance Sales Process and steps to a tire sale!



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Selling add-on and preventative maintenance services without being “salesy” or pushy!



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Effectively handling objections, customer complaints, and more!
“First let me say there is not someone holding a gun to my head to write this letter –it is a positive referral
for training (which is not typical from me). Training for us is always done with great hesitation because we have
all endured some pretty rotten training and usually doubt it is worth the expense of taking guys out of our stores
for an entire day. We know we compromise business because of the light coverage, so the training has to be worth
the risk. Steve’s is.
Steve’s "Pinnacle Performance" training was refreshing, not only for all the store managers and assistants we sent
for the day long sessions, but also for Rick and me. You could call any one of our guys and get a raving review
of the training –it is extremely effective. We were very very pleased not only with the content, but also Steve’s
connection with our group as a highly accredited trainer who is from an automotive family –the perfect combination
for stores like ours. Steve's automotive background and"car guy" standing really helped the interaction because he
has a real world appreciation of what our guys go through on a daily basis. Steve has our enthusiastic
recommendation for training and helping your staff understand the way you want to go to market.”
Sean Furrier

A regular contributing “subject matter expert” writer for

Tire Review Magazine sales and customer service content,

Steve was originally featured in the January 2010 issue

cover story “Deliver World-Beating Customer Service”.

Click-on the cover to open article
** Private, Specially Arranged Sessions For Your Tire/Auto Service Business **


For multiple location tire/auto service businesses with sales/service staffs of 15 and more, the personalized


attention of a private (at your facility) training program is highly recommended. This arrangement is conducted


as a 2-4 day engagement with the identical training program each day, allowing you to maintain store coverage


by sending 1/2, 1/3 or 1/4 of your designated staff per session.


Your Pinnacle Performance sessions will begin promptly at 8:30AM and ends at approximately 4:30PM. Doors


will open and continental breakfast can be served beginning at 8:00AM. Mid-morning and mid-afternoon 15


minute breaks will be taken. 30-45 minutes will be allocated for lunch at the client's discretion.


If your facility is not large enough to host the seminar comfortably, we highly recommend reserving a hotel


or conference center to conduct the program. If you require or would like assistance, Sale Away can make


arrangements at a local (to you) conference facility. Depending on the best central access for your group,


we will reserve a conference facility that will accomodate your group comfortably and away from bothersome


in-house distractions. This service is limited to groups of 25 attendees or more.
For questions, investment information and to reserve Pinnacle Performance training for your
tire/auto service business, contact Steve Ferrante directly at 866-721-6086 Ext. 701 or steve@saleawayllc.com
Thanks for the great training Steve! Your pinnacle performance course was fantastic,
entertaining and eye opening. It has changed the way I deal with my customers... All of them!

Kevin Walsh

Benson Tire
Steve's Pinnacle Performance Clientele
features a growing number of The Best, Market-Leading,
Independent Tire/Auto Service Businesses in North America!
The Results Are In! Pinnacle Performance is the Best Reviewed Sales/Customer Service
Training Program in the Tire/Auto Service Industry!
Since 2009, Steve Ferrante has conducted the Pinnacle Performance Training Program for over 4000 tire and auto service
professionals throughout the U.S and Canada. Attending personnel ranged from new recruits with less than 6 months industry
experience to seasoned veterans with over 20 years of expertise. All attendees completed a post-training evaluation that rated
the program on overall content, instructor and presentation. Without exception, over 90% of participants enthusiastically rated
the program a perfect 10 out of 10! Less than 5% of participants rated the program under a 9!
Here's just a few samples from the BIG pile of rave reviews:

More Raving Fan Reviews In The Program Brochure...

Beyond Day 1 - PINNACLE PERFORMANCE CERTIFICATION

How can your team sustain the gains and build upon the benefits of the initial training program?

No worries... Steve Ferrante offers an exclusive, tailored-for-your-business follow-up program

designed to keep your team on track and ultimately institutionalize the Pinnacle Performance

sales / customer service model in your tire/auto service company.

And Remember... IF YOU CAN'T MEASURE IT, YOU CAN'T MANAGE IT! Sale Away's parthership

with ContactPoint and their Award-Winning Log My Calls call-recording/analytics program provides

tire/auto service businesses with a proven method of monitoring employee performance in real 

customer interactions and managing the training model to increase sales & profitability!

Read about Pinnacle Performance Phone Skills

and the importance of call recording in

Tire Review Magazine's April 2013 Cover Story





Click-On Pic to open article > > >













< < < Click-on to view and print














call recording / scoring overview

With next phase(s) of on-site Pinnacle Performance trainings and “Sales Coach In Your Corner”

ongoing sales support and coaching, Sale Away offers a structured process to ultimately

institutionalize the Pinnacle Performance Sales/Customer Service model at the store level.

For complete details on the total sales / customer service / winning team culture

solution for your tire/auto service business, please contact Sale Away CEO,
Those in the know, know Steve is UGE 'car guy' enthusiast.
There's Nothing Down Here