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When YOU Get Serious...
YOU Get Results!
ENGAGE - ENERGIZE - ENLIGHTEN - EMPOWER - EXCEL
"A 10! Thanks for the great training Steve! Your pinnacle performance course was fantastic, entertaining and eye opening. It has changed the way I deal with my customers... All of them!
Kevin Walsh, Benson Tire 
"A 10! Time very well spent! Expected a long boring seminar that I have been to before but this one turned out Great! Outstanding speaker!"
Jeff Sermersheim, Ken Towey's Tire & Auto Care
"10! The program was great! Not boring at all and I got a lot of useful information out of it"
Rick Lindell, Tireman Auto Service Centers
"A 10! Very Informative with new avenues of thinking and operating daily. Very 
professional, uplifting"
Fred Jones, Black's Tire & Auto Service
"10! I came into this thinking it was just another sales training. I actually enjoyed the class way beyond those expectations. I got a lot of useful information and great ideas"
Daniel LeVan, Ken Towey's Tire & Auto Care
"A 10! This is probably the only seminar I will ever attend that I wish was longer! Tremendous!"
Jim Moore, Black's Tire & Auto Service
"10! With all the Dale Carnegie classes I have been to, I feel I've actually learned more important
and useful info in a much shorter time"
Richard Tarrie, Ken Towey's Tire & Auto Care
" Wonderful. The best training that I have had for sales. Hit every point and anticipated many questions during the presentation"
Tony Sutton, Ken Towey's Tire & Auto Care
"A 10! I have been through some of the best training programs with my former employer of
20 years. This was BY FAR the best I have ever
sat through!"
Mike Vonderkamp, TDW
" 10! The content, instructor, and presentation were all great! Really enjoyed the enthusiasm of the seminar"
Brance Barnard, Becker Tire
"Best I've been to! Energy level is great! Excellent information. 7 hrs wore me out but in a good way"
Gary Champlin, Champlin Tire Recycling
"Steve is obviously an expert on the content. Presentation was outstanding with high "truthness" of content - I.E. It made sense to me. I'm a believer and feel confident and well-armed "
Josiah Dermyer, Champlin Tire
"The only complaint I have is more comfortable chairs. Otherwise a  10. The content was very usable and I can implement immediately. Steve was very engaging and presented information in a way that was relatable and retainable"
Scott Moritz, C & M Tire
“A 10! I had heard Steve’s presentation was incredible, now I’m so glad I drove the 3 ½ hours to the seminar! Have plenty of tools to carry back and put to good use. Thanks!”
Brian Nobles, Black's Tire & Auto Service
"Really great! Made me see my faults and how I can correct them. Excellent training for my staff!"
Paul Rios, Jack Furrier Tire & Auto Care
"WOW!! This was by far the most informative seminar I have ever been to. I can't wait to share the info with my staff!"
Kyle Bias,  Black's Tire & Auto Service
"10! Thank you for today's outstanding presentation. I found Pinnacle Performance inspiring, informative, and very enjoyable.
I hope to get an opportunity to work/learn
with you again sometime.
JJ, C & R Tire
"10+! Best, most constructive seminar/training I've participated in and that's saying a lot considering my seven years of constant training with my previous employer. Steve was very engaging with a energetic and enthusiastic presentation!
Corey Foster, Mock Beroth Tire & Automotive
“10! In my past career with John Deere I attended 25-30 management/sales training sessions. After today, I am taking back more useful material than I ever have before. Hands down a great program!”
John Harris, Mock Beroth Tire & Automotive
“Very well done! I am a technician but
I now feel like I could walk into
any sales situation and succeed!”
Matt Coleman, C & R Tire
"10! This is a great training seminar. The info
was amazing! I would change nothing and
took everything to heart!"
Josh Slagle, S & S Tire
"10+! I've been "getting" customer service training for over 25 years. This was a breath of fresh air.
I was not bored... but left wanting more! Wish 
I could afford Steve as a personal trainer!"
Barbara Potts, Ed Whitehead's Tire Country
“10+! Everything was excellent! I have over 12 pages of notes! All very useful. Great Info - 
Great Material - Great Speaker!”
Frank Smith, Community Tire & Auto Repair
“The best seminar we have ever had, the day
flew by. The topics were real, interesting
and very useable for our business!”
Dennis Goddard, T.O. Haas Tire 
"10! The whole thing was great! Of all the
training meetings we've had I will take
the most away from this one!"
Chance Fessler, T.O. Haas Tire
"10! Alot of great information presented in
an outstanding way! Definitely looking forward
to part 2! Steve's energy is contagious!"
Jacki Dean, Dunn Tire
“10! Great Presentation! It was not the typical trainer showing slides. Interacted with everyone.
Made meaningful referrals about great managers
and how they got that way.”
Mike Fountaine, New England Tire Car Care Cntrs 
“10! Amazing tools and knowledge of topics!
I''ve been to many customer service and sales
trainings, this was by far the best!”
Jeremy Fitzsimmons, Dunn Tire
"Steve's training was outstanding! Information 
can be used on a day-to-day basis. Interaction with the group was great and made it personal."
Gregory O. Brink, Dunn Tire
"I've seen Steve 6 times now! Always Outstanding Content! Real Life, Real Time. A perfect 10!"
Stan Morin, New England Tire Car Care Centers
“This was an excellent program! I feel energized
and ready. I now know what it takes to be
at the top of my profession. I can't wait
to put into practice!”
Mark Butcher, Conrad's Tire Express 
"Been in this business 20 years and have
had lots of sales training. Overall, this is
the best sales training I've had!"
Frank Spencer, Conrad's Tire Express
"10! Everything was great! Training has completely changed the way I will approach my job and the way I can improve my customer experiences."
Antonio Castillo, Express Tire
"Awesome! I have 8 pages of useful notes and can't wait to get back to my store and implement new ideas and techniques."
Steven Gailey, Express Tire
"A 10! I was blown away! Exceeded my expectations by miles. I learned in all
categories covered. Thanks a ton!"
Jake Plogman, Bob Sumerel Tire & Service
“Exceptional in all aspects! Great content  and quite relevant to our business!”
Troy Cox, Bob Sumerel Tire & Service
“10! This was the best training seminar I
have ever attended. Very informative and 
Steve kept everyones attention all day. Great!”
Vincent O'Hop, Jack Williams Tire & Auto Service 
"10! Extraordinarily informative. I learned
alot more than I did when I went through Firestone training program years ago where they covered similar topics and that took a week!"
Ed McLaughlin, Jack Williams Tire & Auto Service
“A 10! This type of training is EXACTLY
what our industry needs! The world is becoming
more and more value/service based and
Steve hit the nail on the head!”
Sam Achter, Virginia Tire & Auto 
"10! Best session I have ever attended!
I would like to hear this all again - Great info
for our team and very inspiring!"
John Miller, Virginia Tire & Auto
"We've done a lot to improve our sales and customer service performance over the years but the # 1 thing we have done is working with Steve Ferrante and his Pinnacle Performance Training".

​Julie Boncarosky Holmes
Virginia Tire & Auto
!!! ATTENTION TIRE DEALER & AUTO SERVICE BUSINESSES !!!

​What’s holding your sales/customer service effort back from producing greater sales
and profitability for your tire/auto service business?

In today’s challenging tire and auto service market, savvy business owners recognize they need to make every
customer interaction count. Unfortunately, many tire/auto service sales and customer service personnel
experience significant challenges with customer relations and selling skills.

Consequently, inferior quality customer experiences hinder customer loyalty and provoke lost sales opportunities
that cost the businesses they represent substantial revenue and profits.

About Pinnacle Performance:  ENGAGE - ENERGIZE - ENLIGHTEN - EMPOWER - EXCEL

​Produced and hosted by Sale Away LLC. CEO and Tire Review Magazine & Shop Owner contributing "Selling Smart" editor, Steve Ferrante, this highly-acclaimed training program is, first and foremost, about being the best!

Participants will learn what retail and service industry leaders are doing to achieve market superiority and how
to apply world-class sales and customer service best practices and principles in your tire and auto service business. 

​Pinnacle Performance explores common challenges obstructing the performance and potential of typical tire and
auto service business management and supporting staff and delivers proven methodology and techniques to
improve customer interactions and produce greater sales results!

Designed for High Performance Tire/Auto Service Businesses:

                                                        The choice of top shops across North America, Pinnacle Performance is
                                                        designed specifically for progressive independent tire/auto service business's.
                                                        The program is intended and beneficial for every employee that interacts with
                                                        customers, from the novice counter salesperson to the most experienced
                                                        store manager.

Your Tire/Auto Service Team Will Learn:

*Leader Lessons: Best practices and methodology of World-Class sales and customer service organizations
and how to apply them to win against the competition in your market!

*The Essential Elements of Extraordinary Service: What customers must receive from your business and
what to do to win and retain their business.

*Success principles of High-Achievers and how to apply them for greater productivity and performance!

*How to Sell Value to discount less and sell more profitably!

*Creating a Winning Team Culture for Increased Morale, Motivation & Productivity!

*Proven communication and relations skills to Build Rapport/Trust and Positively Engage Customers! 

*Exclusive Pinnacle Performance sales process to most effectively manage customer/employee phone 
interactions and consistently convert more calls into sales!

*How to increase customer loyalty, generate more referrals, and win more new customers!

*Effectively managing customer complaints and problems, and more! 
First let me say there is not someone holding a gun to my head to write this letter –it is a positive referral for training (which is not typical from me). Training for us is always done with great hesitation because we have all endured some pretty rotten training and usually doubt it is worth the expense of taking guys out of our stores for an entire day. We know we compromise business because of the light coverage, so the training has to be worth the risk. Steve’s is.

Steve’s "Pinnacle Performance" training was refreshing, not only for all the store managers and assistants we sent for the day long sessions, but also for Rick and me. You could call any one of our guys and get a raving review of the training –it is extremely effective. We were very very pleased not only with the content, but also Steve’s connection with our group as a highly accredited trainer who is from an automotive family –the perfect combination for stores like ours. Steve's automotive background and"car guy" standing really helped the interaction because he has a real world appreciation of what our guys go through on a daily basis.

Steve has our enthusiastic recommendation for training and helping your staff understand the way you want to go to market.”

Sean Furrier
Jack Furrier Tire & Auto Care​
The Results Are In! Pinnacle Performance is the Best Reviewed
Sales/Customer ServiceTraining Program in the Tire/Auto Service Industry! 

Since 2009, Steve Ferrante has conducted the Pinnacle Performance Training Program for over 7000 tire and auto service
professionals throughout the U.S and Canada. Attending personnel ranged from novices with less than 6 months industry
experience to seasoned veterans with over 20 years of expertise. All attendees completed a post-training evaluation that rated the program on overall content, instructor and presentation. Without exception, over 90% of participants enthusiastically rated the program a perfect 10 out of 10! Less than 5% of participants rated the program under a 9!

Here's just a few samples from the BIG pile of rave reviews:
Steve's Pinnacle Performance Training Clientele
 features a growing number of The Best, Market-Leading,
 Independent Tire/Auto Service Businesses in North America!
More Raving Fan Reviews In The Program Brochure


​Pinnacle Performance Tire/Auto Service Training Brochure
** Private Training Sessions For Your Tire/Auto Service Business **

 Typical Format:

For multiple location tire/auto service businesses with sales/service staffs of 20 and more, the personalized
attention of a private (at your facility) training program is highly recommended. This arrangement is typically
conducted over a 2-4 day engagement with the identical training program each day, allowing you to maintain
store coverage by sending 1/2, 1/3 or 1/4 of your designated staff per session.

Your Pinnacle Performance sessions will begin promptly at 8:30AM and ends at approximately 4:30PM. Doors
will open and continental breakfast can be served beginning at 8:00AM. Mid-morning and mid-afternoon 15
minute breaks will be taken. 30-45 minutes will be allocated for lunch at the client's discretion.

​ Helpful Hint:

If your facility is not large enough to accommodate your group comfortably and/or you desire to get away from potentially bothersome in-house distractions, we highly recommend reserving a hotel or conference center to conduct the program with the best central access for your participating team members.  


For questions, investment information and to reserve Pinnacle Performance training for your
tire/auto service team, contact Steve Ferrante directly at 866-721-6086 Ext. 701 or steve@saleawayllc.com

Beyond Day 1 - PINNACLE PERFORMANCE INSTITUTIONALIZATION

How can your team sustain the gains and build upon the benefits of the initial training program? No worries...
Sale Away has an exclusive, tailored-for-your-business follow-up program designed to keep your team on the 
winning track and ultimately institutionalize the Pinnacle Performance sales / customer service model in your
tire/auto service company.

Read about Pinnacle Performance Phone Skills and the importance of call recording evaluations in Tire Review Magazine's cover story:

PHONE SKILLS DRILL
Pinnacle Performance Is Designed To Be The Only Sales/Customer Service/Culture Training Program Your Tire/Auto Service Business Will Ever Need!

With regular on-site training, integrated online training, ongoing support and coaching, and available call recording/evaluation services, Pinnacle Performance provides an evolutionary process to develop and sustain your team's performance and power your business
 to new levels of success!



​                                                    Pinnacle Tire/Auto Service Training 1 Page Flyer




Testimonial Letter from the Managing Director of Retail Operations at Dunn Tire

For complete details on the total sales / customer service / winning team culture
solution for your tire/auto service business, please contact Sale Away CEO,
Steve Ferrante, directly at 866-721-6086 Ext 701 or via email at steve@saleawayllc.com
Those in the know, know Steve is UGE 'car guy' enthusiast. 

Click-On this link to visit Steve's Pinnacle Performance Rides

And Remember... IF YOU CAN'T MEASURE IT, YOU CAN'T MANAGE IT!

Sale Away's parthership with Convirza and their Award-Winning call-recording/analytics software program provides tire/auto service businesses with a proven method of monitoring and measuring employee performance in actual customer interactions and managing results to increase customer relations, sales & profitability!

Click-On Link For Details > Measuring Training

For details on this exclusive program click-on > Your Team's Training Portal